Zink Ventures
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NIGHTLIFE RESERVATIONS: NITE TABLES
Hot clubs in NYC and the lines outside of them seem to go hand in hand. And if you’re anything like us, having to wait in those lines just to party down is not exactly your idea of a fun time. Thanks to the soon-to-be-launched site, NiteTables, there is finally a solution to your queue waiting woes. In a recent interview, Zink Magazine’s Jennifer Swanson spoke with co-owner Matt Bosso to get the scoop on how they’re shaking up the nightlife. 
JS: Hello Mr. Bosso. Thanks for speaking with us. What can you tell us about Nite Tables? What prompted you to create this website?
MB: We saw that there were internet efficiencies that exist in dining and travel that don’t really exist in nightlife. There’s not really that instant gratification that you have in other fields. So, Adam Alson, who is our founder and CEO, back in December came up with the idea and designed the site and contacted myself and Jon Zimmerli who is the other co-founder and we all agreed this sort of thing doesn’t really exist the way he envisioned it. And so, we went ahead and founded the company in January, raised some money from friends and family to get started and just started building the site and signing venue clients and started building the staff and we’re all really excited to be launching this in a week. 
There are two sides to it. The front end of the site is for the customers and that’s where someone looking to go out would go to make their reservation. The booking process is very similar to the booking process for travel or dining. You would go to the site and there are some features on the home page, but mainly what you would be using is the venue finder, which is our custom-built search engine. So what that allows you to do is search the nearly 100 venues that we have now.  So you would use the venue finder to go thru and do a search for what it is you’re looking for. It could be as broad as ‘hey, I just want to go out in New York tonight and I want to look through all of these clubs and see what’s out there.’ Or you can do a really specific search like ‘ok, I want to go out in the Flatiron district tonight and I’ve got 8 friends with me and we only listen to house or we only listen to hip-hop or we only listen to pop music and we only want to be in a place that serves Avian Tequila or Voli Vodka and we can afford a $100 per person, where can we go tonight?’ The search engine is really, really powerful.  It’s great because it’s going to put people exactly where they want to go, and it’s going to take some of the guest work out of finding a place to go. The venue profile pages are incredibly robust. We’ve gone in and shot each new video tour of every venue that we’ve signed. We done photos and slideshows of every venue using really big images, not the thumbnails that people are used to. We’ve gone in and drawn floor plans for every single venue, so when you’re browsing the site and making a reservation, you know the exact area of where you’re going to be sitting, whether you’re by the dj booth or by the dance floor, whether you want to be close to the bathrooms. Whatever it may be. The venue profile page really provides a lot of clarity to the customer ahead of time.
When you are making the reservation, you indicate the date you want to go there, the number of people, and then your preferred seating area. If it’s available, you’ll get your preferred seating area if it fits your number of people and then you can go ahead and make the reservation. As a customer, you’re making the reservation in real time based on available inventory and the venue of your choice.
The back end is for the venues.  This is where they can manager their events, inventory, schedule, and their package offers.  
JS: How far in advance would you recommend we make reservations?
MB: The sooner, the better. As you know, reserving anything is first come, first serve. Whether you’re buying a plane ticket, or ticket to the Yankees game, or a movie ticket, it’s first come first serve so the earlier the better. But, these venues are made to be available so you can book the night of. We currently have an iphone application in development so you can book right before you show up at the venue if you want to. We are really trying to make sure that there is instant gratification in this process.
JS: What sort of features can we expect to find on the site?
MB: I think the Venue app is really what set us apart in terms of design of the site, functionality, and that you are choosing from available inventory in real time. You are getting a video and photo tour of the venue. You’re looking at the menu. I think it’s the creative assets that are a big point of differentiation for us from other sites. 
JS: Is Nite Tables meant for bigger events, like parties, or will it help us out for any kind of night on the town?
MB: Any. It can be as simple as wanting to find a place for drinks if you’re going on a date for just 2 people. It can be as big as a 300 person corporate party. It really is up to the venue. And it’s really only limited to the creativity of the venues. If they want to put a package in there so your company can rent out the entire venue, they’re able to do that. If a sports bar wants to just make tables available for the 1pm game or the 4pm game on Sunday, they can do that. So, it’s really only limited to what they can think of. As far as the types of venues, it’s not just clubs and bars. It’s really what we are referring to as “activity” venues. There are hookah bars, karaoke bars, we even signed a cruise line so you can rent a party boat if you want to go out and do that. So it’s limited only to the imagination of the venues and the customers.
JS: Are there any perks to being a frequent user of the site?
MB? We are in the process of building a rewards program. So you’ll be able to accumulate points at one venue and use them anywhere. So that’s something that’s not part of the initial launch, but that will be there.
JS: Currently how many venues will be taking reservations through Nite Tables?
MB: We have close to 100 venues signed up in the New York Metro area. All of them will not be live on August 1st; we are going to roll them out over time. We are looking at 40 or so for August 1st. The numbers may be a little bit higher, but we are expected to roll out with 40 of the 100 and will be adding new venues each week to the site. 
JS: Are you going to be branching out into other cities or is this service specifically for New York? 
MB: For now, we are in New York.  We would love to one day be in all the major cities, but for now we are just concentrating on doing it right in New York. Like any other business, hopefully we can have a really great launch and extend elsewhere with it.
JS: How do you see Nite Tables changing the future of nightlife?
MB: It goes back to instant gratification and internet efficiencies. Again, you’ve seen this with how you buy your movie tickets, how you buy tickets to sports event, and how the travel industry has changed. We see those business models coming to nightlife. Right now, the process of booking a table is a long process. It’s inefficient. This takes a process that can be hours or days long and gets it down to a few minutes. That’s the change we are hoping to create.
JS: Finally, when can we start booking?! 
MB: On August 1st the site will be live. That’s when you can start booking.
 
About the owners: 
Adam Alson – Founder:  Adam Alson is an expert in media development, having started his career producing viral media that garnered upwards of ten million plays long before the YouTube sensation swept the world. Adam further honed his skills working for the NBA’s New Jersey Nets as their Online Marketing Director, and has been responsible for developing the web presences of world-renowned entertainers and athletes such as Muhammad Ali and The Jonas Brothers among others.
 Matt Bosso, Co-Founder:Matt Bosso is a specialist in content creation and project management, previously working as the Executive Producer of the top-rated KTU Morning Show on 103.5 WKTU in New York City, as well as a Music Director for Clear Channel’s iHeartradio and Premium Choice programming platforms. In addition, he’s currently an on-air host for 103.5 KTU and Executive Producer/Correspondent for the nationally-syndicated Remix Top 30 Countdown. Matt has worked alongside legends such as Whoopi Goldberg and has interviewed some of the biggest stars in music, including Taylor Swift, Jennifer Lopez, Justin Timberlake and Mary J. Blige, to name a few.   
 Jonathan Zimmerli, Co-Founder:  Jonathan Zimmerli first made his mark a decade ago in the luxury sales market at Helzberg Diamonds, moving diamonds and precious stones to high net worth individuals and celebrities alike. Jonathan then moved on to client retention for the Nightlife sector at Phoenix Beverages, who represent such brands as Heineken, Guinness, and Miller, among many others. 
-Jessica Olm/ Jennifer Swanson

NIGHTLIFE RESERVATIONS: NITE TABLES

Hot clubs in NYC and the lines outside of them seem to go hand in hand. And if you’re anything like us, having to wait in those lines just to party down is not exactly your idea of a fun time. Thanks to the soon-to-be-launched site, NiteTables, there is finally a solution to your queue waiting woes. In a recent interview, Zink Magazine’s Jennifer Swanson spoke with co-owner Matt Bosso to get the scoop on how they’re shaking up the nightlife. 

JS: Hello Mr. Bosso. Thanks for speaking with us. What can you tell us about Nite Tables? What prompted you to create this website?

MB: We saw that there were internet efficiencies that exist in dining and travel that don’t really exist in nightlife. There’s not really that instant gratification that you have in other fields. So, Adam Alson, who is our founder and CEO, back in December came up with the idea and designed the site and contacted myself and Jon Zimmerli who is the other co-founder and we all agreed this sort of thing doesn’t really exist the way he envisioned it. And so, we went ahead and founded the company in January, raised some money from friends and family to get started and just started building the site and signing venue clients and started building the staff and we’re all really excited to be launching this in a week. 

There are two sides to it. The front end of the site is for the customers and that’s where someone looking to go out would go to make their reservation. The booking process is very similar to the booking process for travel or dining. You would go to the site and there are some features on the home page, but mainly what you would be using is the venue finder, which is our custom-built search engine. So what that allows you to do is search the nearly 100 venues that we have now.  So you would use the venue finder to go thru and do a search for what it is you’re looking for. It could be as broad as ‘hey, I just want to go out in New York tonight and I want to look through all of these clubs and see what’s out there.’ Or you can do a really specific search like ‘ok, I want to go out in the Flatiron district tonight and I’ve got 8 friends with me and we only listen to house or we only listen to hip-hop or we only listen to pop music and we only want to be in a place that serves Avian Tequila or Voli Vodka and we can afford a $100 per person, where can we go tonight?’ The search engine is really, really powerful.  It’s great because it’s going to put people exactly where they want to go, and it’s going to take some of the guest work out of finding a place to go. The venue profile pages are incredibly robust. We’ve gone in and shot each new video tour of every venue that we’ve signed. We done photos and slideshows of every venue using really big images, not the thumbnails that people are used to. We’ve gone in and drawn floor plans for every single venue, so when you’re browsing the site and making a reservation, you know the exact area of where you’re going to be sitting, whether you’re by the dj booth or by the dance floor, whether you want to be close to the bathrooms. Whatever it may be. The venue profile page really provides a lot of clarity to the customer ahead of time.

When you are making the reservation, you indicate the date you want to go there, the number of people, and then your preferred seating area. If it’s available, you’ll get your preferred seating area if it fits your number of people and then you can go ahead and make the reservation. As a customer, you’re making the reservation in real time based on available inventory and the venue of your choice.

The back end is for the venues.  This is where they can manager their events, inventory, schedule, and their package offers. 

JS: How far in advance would you recommend we make reservations?

MB: The sooner, the better. As you know, reserving anything is first come, first serve. Whether you’re buying a plane ticket, or ticket to the Yankees game, or a movie ticket, it’s first come first serve so the earlier the better. But, these venues are made to be available so you can book the night of. We currently have an iphone application in development so you can book right before you show up at the venue if you want to. We are really trying to make sure that there is instant gratification in this process.

JS: What sort of features can we expect to find on the site?

MB: I think the Venue app is really what set us apart in terms of design of the site, functionality, and that you are choosing from available inventory in real time. You are getting a video and photo tour of the venue. You’re looking at the menu. I think it’s the creative assets that are a big point of differentiation for us from other sites. 

JS: Is Nite Tables meant for bigger events, like parties, or will it help us out for any kind of night on the town?

MB: Any. It can be as simple as wanting to find a place for drinks if you’re going on a date for just 2 people. It can be as big as a 300 person corporate party. It really is up to the venue. And it’s really only limited to the creativity of the venues. If they want to put a package in there so your company can rent out the entire venue, they’re able to do that. If a sports bar wants to just make tables available for the 1pm game or the 4pm game on Sunday, they can do that. So, it’s really only limited to what they can think of. As far as the types of venues, it’s not just clubs and bars. It’s really what we are referring to as “activity” venues. There are hookah bars, karaoke bars, we even signed a cruise line so you can rent a party boat if you want to go out and do that. So it’s limited only to the imagination of the venues and the customers.

JS: Are there any perks to being a frequent user of the site?

MB? We are in the process of building a rewards program. So you’ll be able to accumulate points at one venue and use them anywhere. So that’s something that’s not part of the initial launch, but that will be there.

JS: Currently how many venues will be taking reservations through Nite Tables?

MB: We have close to 100 venues signed up in the New York Metro area. All of them will not be live on August 1st; we are going to roll them out over time. We are looking at 40 or so for August 1st. The numbers may be a little bit higher, but we are expected to roll out with 40 of the 100 and will be adding new venues each week to the site. 

JS: Are you going to be branching out into other cities or is this service specifically for New York? 

MB: For now, we are in New York.  We would love to one day be in all the major cities, but for now we are just concentrating on doing it right in New York. Like any other business, hopefully we can have a really great launch and extend elsewhere with it.

JS: How do you see Nite Tables changing the future of nightlife?

MB: It goes back to instant gratification and internet efficiencies. Again, you’ve seen this with how you buy your movie tickets, how you buy tickets to sports event, and how the travel industry has changed. We see those business models coming to nightlife. Right now, the process of booking a table is a long process. It’s inefficient. This takes a process that can be hours or days long and gets it down to a few minutes. That’s the change we are hoping to create.

JS: Finally, when can we start booking?!

MB: On August 1st the site will be live. That’s when you can start booking.

About the owners:

Adam Alson – Founder:  Adam Alson is an expert in media development, having started his career producing viral media that garnered upwards of ten million plays long before the YouTube sensation swept the world. Adam further honed his skills working for the NBA’s New Jersey Nets as their Online Marketing Director, and has been responsible for developing the web presences of world-renowned entertainers and athletes such as Muhammad Ali and The Jonas Brothers among others.

Matt Bosso, Co-Founder:Matt Bosso is a specialist in content creation and project management, previously working as the Executive Producer of the top-rated KTU Morning Show on 103.5 WKTU in New York City, as well as a Music Director for Clear Channel’s iHeartradio and Premium Choice programming platforms. In addition, he’s currently an on-air host for 103.5 KTU and Executive Producer/Correspondent for the nationally-syndicated Remix Top 30 Countdown. Matt has worked alongside legends such as Whoopi Goldberg and has interviewed some of the biggest stars in music, including Taylor Swift, Jennifer Lopez, Justin Timberlake and Mary J. Blige, to name a few.   

Jonathan Zimmerli, Co-Founder:  Jonathan Zimmerli first made his mark a decade ago in the luxury sales market at Helzberg Diamonds, moving diamonds and precious stones to high net worth individuals and celebrities alike. Jonathan then moved on to client retention for the Nightlife sector at Phoenix Beverages, who represent such brands as Heineken, Guinness, and Miller, among many others. 

-Jessica Olm/ Jennifer Swanson

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Dior Couture Fall 2011

At the latest Dior fall 2011 couture show, Bill Gaytten and assistant Susanna Venegas brought the new age at Dior, the post Galliano era, to reality. The collection was anything but ordinary with a multitude of looks walking down the runway. The feel was part robotic and extraterrestrial. Texture played a big role in many of the looks with some interesting folds, layering and appliques.  The hat accessories, designed by Stephen Jones, were unique and playful. Their outlandish shapes added a great “wow factor” to the presentation of the collection.  Dior’s signature Bar Jacket silhouette made a few appearances in the collection referencing back to the heritage of Dior. The show ended with gowns where color ceased to reign compared to the rest of the collection. Black and white paraded down, mainly with an evening feel prompted by the moon and star headpieces. The collection had a refreshing, dream-like feel for couture, although it appeared to lack a total cohesiveness; there were a few looks that did not fit with the overall theme. However, the collection conveyed a lot of emotions, which I find indicative of the love and excitement Gaytten must have felt in his debut. -Victor Pivetta

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Street Style: Soho

Johnny nautical

Photos by James Smith

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Northside Festival: Beirut

As Williamsburg became a national capital for independent Artists and Musicians, there is so much out there to see that it is impossible to see it all in one weekend - so if you attended the Northside Festival, you certainly know what I am talking about. The event that took place from June 16-21 lined up hundreds of independent bands throughout the globe for Rain & Shine concerts at low price ticket and good beer. The shows were spread throughout Williamsburg/Greenpoint’s hotspots, including the evergreen McCarren Park, where Beirut performed on the second day.

The band - formed by lead singer Zach Condon -  is a skilled fusion of Balkan Folk and Indie-Rock music. It is happy. It is mellow. It is dancy. Beirurt has been receiving a pool of attention since its humble beginnings in 2006 - includes shows all over North America and Europe. This time hipsters all over the world gathered under a rainy day in Brooklyn to sing and dance along Beirut’s extraordinary folk melody, breaking through the haze of the night. Keep it up B! 

Written by Erick Aguero

Photographed by Veronica Hoglund

(Source: beirutband.com)

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Interview with DJ Sinatra 
If you have yet to experience the musical styles of DJ Sinatra, what’s the hold up? This DJ knows how to engage an audience and have you dancing the night away. Born and raised in Brooklyn, DJ Sinatra has become a household name in all parts of the world. We had the pleasure of having him DJ our 9th anniversary party, as he was kind enough to answer a few of our questions before the show. 
SL:  I’ve read a couple articles stating that being born and raised in Brooklyn during the 80s and 90s has really influenced your music. Can you explain how? 
DJS:  Growing up in Brooklyn, music was a part on my everyday life. Coming from a musical background as a guitarist in a band during the 60’s & 70’s, nobody was up on music like my Dad. Although his band never blew up, he knew his stuff about music and put me on to a lot of great tunes. As I got older, I had my own interest in rock, new wave, and hip-hop with the whole break dancing scene coming out. I couldn’t windmill but I was pretty good at popping and the “worm”. The streets are where we picked up the newest fads and the latest styles. Brooklyn was so influential during this time of my life because music culture was everywhere. I looked up to older kids that djed in my neighborhood. I would stalk them for a mixtape. I was young listening/recording Stretch & Bobbito, Red Alert, and Kid Capri. I would tape record videos from the tv to cassette tape just to have a song that wasn’t out. i.e. Video Music Box. I always had to have the newest song in my walkman the next day at school. I was a nut.  
SL:  Brooklyn has changed since the 90’s, does it still influence your music? 
DJS:  Yes and No. Although we lost Big, Jay-Z has held it down for years. I will always support music that comes out of Brooklyn, but I’ve become more cultured in a sense since I have been traveling outside of Brooklyn. Now I am influenced by many different cultures, places, and genres. Brooklyn always has a place in my heart. 
SL:  What’s the story behind the name DJ Sinatra?
DJS:  In 2001 I was attending an engineering school for music. A friend in one of the classes started calling me Sinatra because I’m Italian with blue eyes. It stuck and now I’m DJ Sinatra. I’m a big fan of Frank Sinatra and respect him for being one of the all time greatest performers. 
SL:  Musical Influences? 
DJS:  BIG, Stevie, Frank, Michael, Jay, Curtis, Marvin, Diana, Gil, Chaka, Mick, Paul. I only need to mention their first names for you to know who I am talking about. I feel like I know each of them personally because of their music. That’s powerful. They were all unique and made their craft look easy.  
SL:  All time favorite places in New York? 
DJS:  Yankee Stadium (the old one), Coney Island, Brooklyn Bridge, downtown Fulton Street. Favorites restaurants… I like Lucali’s Pizza, Joe’s Perrette in Carroll Gardens,and Defontes in Red Hook. I like neighborhood spots.  
SL:  I read somewhere that you started off as a music engineer and on a trip to Japan you tried DJing and fell in love with it. How did the opportunity to DJ come up?
DJS:  Yes my friend Sal had a connection with a club in Tokyo called Feria. It was around 2004 that DJ Vitale and I traveled there to do a two week run. I had never DJed in a club and was trying it out for the first time, but I had so much fun feeling the control I had over the party. Being on the mic is a natural feeling. I like connecting with the crowd. I stayed for an additional two months and spent the next several years traveling back and forth, sometimes with my cousin DJ Giancarlo. I love Japan.  That experience changed my life forever.
SL:  You’ve DJ for a variety of different events and have a large range of music you work with, how do you decided what music to play for each crowd?
DJS:  I try a few different types of music to see what the crowd is feeling and then build off of that. Its a little more difficult when you’re out of the country. People that are there to see you want you to do your thing. They want to hear what type of set you play. They are wondering why I’ve been brought from so far away. So I do what I do best. I might want to surprise them and play what they love when they least expect it. For example a popular Brazilian song in Brazil or a classic Russian song in Russia. The element of surprise is a dj’s best asset. 
SL:  What was your Favorite DJ moment?
DJS:  DJing in Russia with Pharrell Williams for Dominico and Stefano at a Dolce & Gabbana event. Pharrell is a great producer/performer with so many hit records. Nothing was rehearsed. It was all in the moment playing for the crowd
SL:  First Hip Hop record you ever bought?
DJS:  Soundtrack to Beat Street circa 1984. My Dad and I had a membership to Columbia records club from the TV guide. Funny. But true.  
SL:  If you weren’t in the music industry you’d be?
DJS:  I’ve always wanted to own an Italian speciality foods store. One that makes home made mozzarella. 
SL:  Where do you see yourself in 5 years?
DJS:  Continuing to make my own music and owning my own production company. Getting into acting. I’ve always wanted to be in a movie. Writing a book about my DJ experiences. Hopefully I’ll be married to my girlfriend Vanessa with some kids and a few dogs too. Maybe by that time I’ll own that Italian specialty store or a restaurant.
SL:  Upcoming projects?
DJS:  Working on remixes, making beats with my friends Feffen and The Knuckleman , creating an EP album with Adam Alpert and my 4AM DJ crew. Jonny Lennon and I will also be expanding the Sunday Funday party brand. 
SL:  Do you have any advice for young aspiring DJs?
DJS:  Practice a lot. What you put in it is what you will get out of it. Stay current with the music. Be yourself. Don’t bite. Stay humble. Starting from the bottom is part of the game. Do it for the love, not the money. Respect the OG DJs. 
SL:  And finally, celebrity crush?
Justin Bieber. I have the fever.
- Written by Stephanie Laichi/Photo Courtesy of 4AM 

Interview with DJ Sinatra 

If you have yet to experience the musical styles of DJ Sinatra, what’s the hold up? This DJ knows how to engage an audience and have you dancing the night away. Born and raised in Brooklyn, DJ Sinatra has become a household name in all parts of the world. We had the pleasure of having him DJ our 9th anniversary party, as he was kind enough to answer a few of our questions before the show. 

SL:  I’ve read a couple articles stating that being born and raised in Brooklyn during the 80s and 90s has really influenced your music. Can you explain how? 

DJS:  Growing up in Brooklyn, music was a part on my everyday life. Coming from a musical background as a guitarist in a band during the 60’s & 70’s, nobody was up on music like my Dad. Although his band never blew up, he knew his stuff about music and put me on to a lot of great tunes. As I got older, I had my own interest in rock, new wave, and hip-hop with the whole break dancing scene coming out. I couldn’t windmill but I was pretty good at popping and the “worm”. The streets are where we picked up the newest fads and the latest styles. Brooklyn was so influential during this time of my life because music culture was everywhere. I looked up to older kids that djed in my neighborhood. I would stalk them for a mixtape. I was young listening/recording Stretch & Bobbito, Red Alert, and Kid Capri. I would tape record videos from the tv to cassette tape just to have a song that wasn’t out. i.e. Video Music Box. I always had to have the newest song in my walkman the next day at school. I was a nut.  

SL:  Brooklyn has changed since the 90’s, does it still influence your music? 

DJS:  Yes and No. Although we lost Big, Jay-Z has held it down for years. I will always support music that comes out of Brooklyn, but I’ve become more cultured in a sense since I have been traveling outside of Brooklyn. Now I am influenced by many different cultures, places, and genres. Brooklyn always has a place in my heart. 

SL:  What’s the story behind the name DJ Sinatra?

DJS:  In 2001 I was attending an engineering school for music. A friend in one of the classes started calling me Sinatra because I’m Italian with blue eyes. It stuck and now I’m DJ Sinatra. I’m a big fan of Frank Sinatra and respect him for being one of the all time greatest performers. 

SL:  Musical Influences? 

DJS:  BIG, Stevie, Frank, Michael, Jay, Curtis, Marvin, Diana, Gil, Chaka, Mick, Paul. I only need to mention their first names for you to know who I am talking about. I feel like I know each of them personally because of their music. That’s powerful. They were all unique and made their craft look easy.  

SL:  All time favorite places in New York? 

DJS:  Yankee Stadium (the old one), Coney Island, Brooklyn Bridge, downtown Fulton Street. Favorites restaurants… I like Lucali’s Pizza, Joe’s Perrette in Carroll Gardens,and Defontes in Red Hook. I like neighborhood spots.  

SL:  I read somewhere that you started off as a music engineer and on a trip to Japan you tried DJing and fell in love with it. How did the opportunity to DJ come up?

DJS:  Yes my friend Sal had a connection with a club in Tokyo called Feria. It was around 2004 that DJ Vitale and I traveled there to do a two week run. I had never DJed in a club and was trying it out for the first time, but I had so much fun feeling the control I had over the party. Being on the mic is a natural feeling. I like connecting with the crowd. I stayed for an additional two months and spent the next several years traveling back and forth, sometimes with my cousin DJ Giancarlo. I love Japan.  That experience changed my life forever.

SL:  You’ve DJ for a variety of different events and have a large range of music you work with, how do you decided what music to play for each crowd?

DJS:  I try a few different types of music to see what the crowd is feeling and then build off of that. Its a little more difficult when you’re out of the country. People that are there to see you want you to do your thing. They want to hear what type of set you play. They are wondering why I’ve been brought from so far away. So I do what I do best. I might want to surprise them and play what they love when they least expect it. For example a popular Brazilian song in Brazil or a classic Russian song in Russia. The element of surprise is a dj’s best asset. 

SL:  What was your Favorite DJ moment?

DJS:  DJing in Russia with Pharrell Williams for Dominico and Stefano at a Dolce & Gabbana event. Pharrell is a great producer/performer with so many hit records. Nothing was rehearsed. It was all in the moment playing for the crowd

SL:  First Hip Hop record you ever bought?

DJS:  Soundtrack to Beat Street circa 1984. My Dad and I had a membership to Columbia records club from the TV guide. Funny. But true.  

SL:  If you weren’t in the music industry you’d be?

DJS:  I’ve always wanted to own an Italian speciality foods store. One that makes home made mozzarella. 

SL:  Where do you see yourself in 5 years?

DJS:  Continuing to make my own music and owning my own production company. Getting into acting. I’ve always wanted to be in a movie. Writing a book about my DJ experiences. Hopefully I’ll be married to my girlfriend Vanessa with some kids and a few dogs too. Maybe by that time I’ll own that Italian specialty store or a restaurant.

SL:  Upcoming projects?

DJS:  Working on remixes, making beats with my friends Feffen and The Knuckleman , creating an EP album with Adam Alpert and my 4AM DJ crew. Jonny Lennon and I will also be expanding the Sunday Funday party brand. 

SL:  Do you have any advice for young aspiring DJs?

DJS:  Practice a lot. What you put in it is what you will get out of it. Stay current with the music. Be yourself. Don’t bite. Stay humble. Starting from the bottom is part of the game. Do it for the love, not the money. Respect the OG DJs. 

SL:  And finally, celebrity crush?

Justin Bieber. I have the fever.

- Written by Stephanie Laichi/Photo Courtesy of 4AM 

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FASHION BOOK RELEASE: I HAVE NOTHING TO WEAR!
Dressing well is an art. If you find yourself spending too much time stressing about what to wear, don’t worry, help is here!  Jill Martin, the Today Show fashion correspondent and reporter for the NY Knicks, has teamed again with stylist Dana Ravich to produce an excellent fashion guide titled I HAVE NOTHING TO WEAR: A Painless 12-Step Program to De-clutter Your Life so you Never Have to Say This Again!  This book offers advice to women on how to purge your closet of unnecessary wears and identify your personal style (Classic, Bohemian, Preppy, Fashionista, Surfer Chick, Soccer Mom).  Readers will discover ten basic wardrobe must-haves and suggestions for the perfect outfit for every occasion (work, date, meet the parents, wedding).  If you have too many clothes in your closet, perhaps several with tags still on them and often find yourself thinking “I have nothing to wear,” look for this book on shelves August 16th to downsize your closet with confidence and stylishly revamp your wardrobe.  
Come join the authors at any of their three book signing events:

NEW YORK, NY – Tuesday, August 16 
Barnes & Noble Tribeca talk & signing @ 6pm 
97 Warren Street, New York, NY 
 
RIDGEWOOD, NJ – Wednesday, August 17 
Bookends talk & signing @ 7pm 
211 East Ridgewood Ave 
  
HUNTINGTON, LONG ISLAND NY – Thursday, August 18 
Barnes & Noble, Huntington talk & signing @ 7pm 
380 Walt Whitman Road, Huntington Station, NY

On the authors: The style maven duo is also known for co-writing Fashion For Dummies.  Jill and Dana reside in New York City and have over twenty-five years combined consulting and styling experience in the fashion industry. -Jennifer Swanson

FASHION BOOK RELEASE: I HAVE NOTHING TO WEAR!

Dressing well is an art. If you find yourself spending too much time stressing about what to wear, don’t worry, help is here!  Jill Martin, the Today Show fashion correspondent and reporter for the NY Knicks, has teamed again with stylist Dana Ravich to produce an excellent fashion guide titled I HAVE NOTHING TO WEAR: A Painless 12-Step Program to De-clutter Your Life so you Never Have to Say This Again!  This book offers advice to women on how to purge your closet of unnecessary wears and identify your personal style (Classic, Bohemian, Preppy, Fashionista, Surfer Chick, Soccer Mom).  Readers will discover ten basic wardrobe must-haves and suggestions for the perfect outfit for every occasion (work, date, meet the parents, wedding).  If you have too many clothes in your closet, perhaps several with tags still on them and often find yourself thinking “I have nothing to wear,” look for this book on shelves August 16th to downsize your closet with confidence and stylishly revamp your wardrobe. 

Come join the authors at any of their three book signing events:


NEW YORK, NY – Tuesday, August 16

Barnes & Noble Tribeca talk & signing @ 6pm 

97 Warren Street, New York, NY 

 

RIDGEWOOD, NJ – Wednesday, August 17 

Bookends talk & signing @ 7pm 

211 East Ridgewood Ave 

  

HUNTINGTON, LONG ISLAND NY – Thursday, August 18 

Barnes & Noble, Huntington talk & signing @ 7pm 

380 Walt Whitman Road, Huntington Station, NY


On the authors: The style maven duo is also known for co-writing Fashion For Dummies.  Jill and Dana reside in New York City and have over twenty-five years combined consulting and styling experience in the fashion industry. -Jennifer Swanson